A Photo Leaked on Instagram Triggered Rumours of The First Campaign of Demna Gvasalia for Balenciaga

by | June 23, 2017

Two weeks ago at the Agency Instagram account New York Models appeared a picture. In the commentary he spoke campaign spring – summer 2016 for Balenciaga sunglasses line. For more than one week nobody seemed aware of the photo, but few days ago fashion journalists tied the ropes: is very likely to be the first advertising work of Demna Gvasalia as creative director of Balenciaga.

There are two clear signs: the model who appears in the photo, Marland Backus, It is a favorite of Gvasalia, it has paraded for him both Vetements Balenciaga; the styling of the campaign is the responsibility of Lotta Volkova Adam, another regular contributor to the designer of Georgian origin.

On the other hand, wrap that appears in the photo, not very spring-like, was not among that arose in the last parade of the House, so there is speculation that it could be part of the pre-fall collection.

Balenciaga has not confirmed the news at the moment. But he has not denied it.

Source: Fashion Law

Photos: Instagram, Fashionising