French Invention Bikini

July 5, 1946, the french engineer Louis Réard launches the first bikini during a parade held in… the piscine Molitor in Paris! Back on a French invention that turns 70 this year.

French Invention Bikini 1

The name of Louis Réard is little known, it should however a major invention of the 20th century: the bikini. Thanks to him, the women were able to barter their bathing suit three ultra parts covering for two small pieces of fabric that reveal the belly. A revolution in the history of fashion, which will accompany the release of the woman at the end of the 1940s (with including the right to vote in 1944).

It is on the occasion of “The final of the contest of the prettiest bather” Louis Réard will unveil the first bikini. We (already!) on July 5, 1946 at piscine Molitor in Paris and the french engineer is advertiser and sponsor of the event. Aged 50, the man had a double great idea to create a new garment: dare the two-piece and… appropriating the name of Bikini, a small atoll in the Pacific where Americans come to explode an atomic bomb (July 1, 1946).

French Invention Bikini 2

Only a dancer from the Casino de Paris agreed to wear the first bikini

But the invention of the engineer knows a difficult start. Not at the parade where the models refused to parade as bare. It will require a dancer from the Casino de Paris, Micheline Bernardini, who accepted, her, revealing her navel and hide much of his anatomy. Indeed, Louis Réard bikini is composed, for the bottom two small triangles just connected by a cord tight on the hips. It is an understatement to say that it was a daring bet. Yet, no one spoke of this new swimsuit in the press.

A flop in which Louis Réard refuses. In 1948, he decided to try his luck again and invest in event marketing. Dressed as a yatchman, he leaves a tour of French beaches on a car-boat with, on the quarterdeck, a pin-up girl in a Bikini Réard in blade gold. The sulphurous swimsuit is controversial. It will be also forbidden on some beaches in Europe (in Germany, the bikini will be allowed only in the 1970s).

French Invention Bikini 3

Brigitte Bardot, Ursula Andress, stars adopt the bikini

It is finally at the end as the bikini 50 years will actually fit on French beach towels. Adopted by Bikiniwill, halter bikini loses his sultry image to become an accessory of seduction. Its best Ambassador? Brigitte Bardot, who poses as early as 1953 in bikini at the festival of Cannes then door one, in canvas Vichy, in the film and God created woman in 1956. Is remembered as Ursula Andress in 1962 in 007 James Bond against Dr. No. Finally, the bikini is elected “clothing of the year” in 1959 by Vogue magazine and the term fact his enter the dictionary. Success is the appointment and will quickly become a must for the summer holidays.

In 2015, in order to celebrate 69 years of the bikini, Mode City decided to recreate the original parade at the Molitor pool. Mythical Louis Réard models or even the 1950s swimsuits so found the podium during a parade as part of the International Fair of Lingerie and Swimwear in Paris. This year, the show will be held at Eurexpo in Lyon, from 9 to 11 July 2016.

Gallery

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