Moschino Rossella Jardini

“I try to work honestly”

Shortly before his tragic death at the age of 44 years (in 1994), Franco Moschino was discussing the future of his eponymous label with Rossella Jardini, his right arm in the direction of the company since its establishment in 1983. his message was clear: Rossella had to live home and use his position to continue to raise money for charity actions.

Few people believe that such a claw intimately linked to the charismatic character of irreverence Moschino could thrive under the leadership of another creator but discreet and appearance rather austere approach Rossella Jardini confirmed its crucial in the very second Moschino deconstruction ridiculous degree of fashion, sort of parody of parody.

Born in 1952 in Bergamo, Rossella opened a small shop in early 1970 to sell cutting-edge designers Issey Miyake such pieces, then goes to work at Cadette, a woman’s line designed by the young Moschino. It distorts company briefly to his new best friend to create accessories at Bottega Veneta, but returned in 1983 when Moschino decided to launch his own label.

The parody mixing, effects sham and classic cut distinguishes Moschino proves a winning ticket during the 1980s, a decade marked by the obsession with fashion. Sassy slogans Moschino perhaps the best example of how he managed to burst the bubble of this high stitching egocentric.

Fashion victims seize the opportunity of self-mockery by wearing a shirt proclaiming “This shirt is very expensive”, while the slogan “Ready To Where?” Sums up the emptiness of the time. On the death of Moschino, the name “Fashion buffoon” that share the brand with Jean Paul Gaultierbegins to cringe in the middle of serious conceptual 1990s.

It was without counting Rossella Jardini, who managed to restore the image of the company, thanks to the recent comeback of old items Moschino and its firm determination to never take fashion too seriously.

The claw is not just as clothes or accessories, there are also perfumes. “Franco Moschino loved Italy and its flag and as heirs, we want to claim our Italian side” – Rossella Jardini Thus, the bottle and the advertising of this fragrance for men proudly display the codes of Italy. , design, elegance and the colors green, white and red of Italy … Not to mention the very famous “Water cheapandchic Moschino”.

This spring, Rossella Jardini, reinterprets Mademoiselle Philippe Starck had imagined in 2004 for the furniture editor, Kartell. broken hearts of “Love” print in all-over on that chair Plexiglas. Heart which was found at the last show of the brand in fun bag and pointed.

 

Gallery

Nothing Underneath

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Source: fashionmayann.wordpress.com

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