Over the seasons, Paule Ka has attracted through modern collections and unadorned. Simplicity, clean cuts, the clothing brand play the card of elegance. Serge Cajfinger, the creator of the brand, launches a bag line which uses the codes…
Serge Cajfinger is the fate of a man that nothing predestined to work in fashion. It is a Lille who spent his youth in Brazil and develops a passion for fashion. As a teenager, back in France, he tried to approach the world of clothing that fascinate him and that’s as a vendor at YSL, Lille he begins to learn the craft.
Some time later, he opened a store with his mother and aunt. It will be called Paule Ka, the name of the imaginary doll dressed it being small. It will be a multi-brand aimed at promoting young designers. Serge Cajfinger love discovering new collections, and is really listening to its customers. He feels what women want to wear, what they need to feel strong and beautiful.
In 1987, he took the leap, and gets into the skin of the creator he always wanted to be. Paule Ka will now develop its own collections. Cajfinger then on excellence and selection, the outlets are carefully chosen, Galleries Lafayette in Paris and Barneys New York… His clothes seduce, they seem to be drawn to dress Jacky Kennedy or Audrey Hepburn.
Moreover, it is the timeless muses creator . He loves women small, petty and brown. He creates his pieces with them in mind. No wonder the Japanese are crazy for Paule Ka… The man is modest, it remains in the shadow of its brand. He loves what is subtle elegance and discreet luxury. In his collections, never anything flashy or frilly or garish…
They are above all timeless. The concept of Serge Cajfinger is to decline a certain idea of Parisian chic… If the brand is an international success, she recently made about her in the hexagon since the presidential candidate was worn during his campaign. Free ad campaign?
Not so sure, because clients of the rue St Honoré, which has recently established the brand, do not like to wear the same suits as the candidate of the left… But no matter the impact of this media, Paule Ka has bright future because it is in Asia that generates more than 35% of its turnover! In Tokyo the Paule Ka shop alongside that of Chanel and Prada.
If the brand is present for more than 10 years in Japan, is the largest store it is never open. Asian demand is very important and the image of Paule Ka is really that of the luxury Made in France so dear to the Japanese! This market is so important that Serge Cajfinger designs her collections thinking of its Japanese customers.
Besides, the company has already been nominated for trophy export from the French Ministry of Economy and Finance in the category “award for best exporter to Japan.” But Paule Ka does not neglect other markets. Indeed, the brand has launched a new line of bags, elegant, stylish and furiously trendy!
We love those black leather, classic and at the same time really in the air. They are very well imagine the arm of one of our ‘way of dressmakers’ Kate Moss or the other… We also like that tied up with rope in fluorescent mind Christo against it by some reservations on models fur…
Hopefully the bag SH 223 around which the collection is available, it will bring good luck, because 2 + 2 + 3 it’s been a 7, right? And 7 is the lucky number… It is also the 7 July that the collection will be available at 223 rue St Honoré.
Tumblr Photography Graphics
Stingray bag black
Ferragamo fuchsia leather
Hermes maroon leather shoulder bag
Long Red Skirt
Hermès green ostrich leather
Chanel 2.55 Bag Pre Owned Perforated Metallic Silver Leather
Russel and Bromley brown crocodile handbag
Ferragamo brown leather
Hermes ”horse head” bracelet
Chanel clip earrings
Chanel bag ”5” black and white fabric
Missguided EXTREME SPIRAL FRAY HIGHWAISTED
The Magic of Shinde Family on Zee Yuva’s ‘Sargam …
Christian Dior Leopard pattern handbag
Chanel bag ”5” black and white fabric
The Big Bang Theory actress Kaley Cuoco and Man of Steel …
17 Best images about My Mood Boards
PAULE KA Tweed Blazer in Red