Blogger, instagramer, ifluencer, youtuber… These words do not sound us rare, moreover, they have become in jobs that suck youth of today – many of them at least-. But a few years ago if someone comes to appoint one of these in means of a conversation one would have thought that he was insulting us in Hebrew, Swahili or Chinese (no offense to these languages). But it is no longer so, and now they are vocabulos that are part of our day to day. And with the departure of Hedi Slimane at Saint Laurent, the French maison advocates a new strategic move to win – even more – the World of social networks.
And you may ask you what relationship does Saint Laurent with bloggers? Much more than you think, so much so that firm has just presented its new it bag: Blogger. It is a model very similar to the Gucci Soho disc both triumphed in his day with a price within the reach of very few, $995.
By much that society is tired of this world, the truth is that this new phenomenon sells and that’s that firms such as Saint Laurent have fallen rendered at his feet. Good business strategy? Time will tell what.