Zadig & Voltaire Reviews

Zadig and Voltaire, a descriptive name of an intellectual and philosophical universe. Funny name for a ready-to-wear brand… However, the clothes of the brand are indeed carrying a full philosophy, a certain lifestyle, and that’s what made their success…

Thierry Gillier is from Troyes, textile city par excellence, and his father Andrew is the co-founder of the Lacoste brand . This means if a child was cradled product creations of fittings and sewing. The young man so passionate very quickly to fashion, and decided to make it his profession.

It first opened multibrand boutiques, which he called “Zadig” in reference to the character of Voltaire, which he describes as “charismatic, modern and courageous.” He quickly joins a Scottish cashmere producer to develop a whole line – sweaters and other pieces – dedicated to this matter. In 1996 he presented his first creations in stores.

But “Zadig & Voltaire” born a few months later, when he met Amelia. This is aimed at Sciences Po, but it shares the passion for Thierry textiles. On instinct, she feels the times and has a precise idea about fashion. At the emotional alchemy adds a professional agreement. The future spouses decided to join forces, aware of their complementarity to him the technical textile, her style and creation. Thus the brand was born in 1997.

The original idea of Zadig et Voltaire was to offer affordable luxury. But it’s mostly another way to design the fashion and the look in general, that the couple initiated. Their first collection, made from mesh, immediately attracted a large clientele because it offered a very recognizable figure: jeans, cashmere sweater, boots and a leather jacket. A new style was born, ready-to-wear chic and rock, defining the new urban luxury codes.

Democratised cashmere gradually became the flagship material of the sign, and it is available in joyful colors and tangy mint green, neon pink, golden sand, colors rarely seen on cashmere and become stamped Zadig and Voltaire. The originality of these little knit sweaters relaxed lies also in the rebellious little touches like Amelie distillation, such as skulls, eagles, or the name of a rocker in the back.

Having realized that its strength lies in its basic, essential cloakroom, the company has also developed the Tunisian shirt, present in all the collections. It becomes even support strong stunts: thus during the US presidential campaign, has also known T-shirts “Obama” gesture of support slightly shifted to “the man who embodies the change”…

Another brilliant idea the couple was to create six collections per year instead of two. Indeed, the new arrivals are constant (500 models per year), the customer is always tempted to go take a look in the store, and the brand is talked about regularly. This is one reason why Zadig et Voltaire never needed publicity. In addition, the brand has high-level ambassadors: from the start, she knew create around it a network of stars making free calls its products simply by wearing them: Charlotte Gainsbourg, Emma de Caunes, Marion Cotillard, Vanessa Paradis…

Thus, by word of mouth that the brand has become known. And very quickly, success is international: the shops popping up around the world, and Zadig & Voltaire gradually conquered England, Russia, Belgium, Japan and the United States.

The sale is also accessible via the Internet, and the offer of the brand is diversifying: ready-to-wear men and children, accessories, and in September 2008, a luxury collection Zadig et Voltaire was born. It offers its customers an exclusive VIP limited edition line, 30 models from 300 units in precious materials such as silk or fur, but always in a rock’n’roll spirit.

This inspiration rock, Zadig et Voltaire claims it to the point that the brand has also become music label, and cultural patronage, through the “Zadig’s List” on line. Music is also the first inspiration of the couple, with guitars and printed or stoned musical notes omnipresent in their locker room.

It must be said that the brand loves connect with other universes. She recently illustrated in the field of high-tech by creating an iridescent pouch for Blackberry, and has also partnered with Nike to concoct a basketball rocks like never…

Zadig et Voltaire, so it’s more than fashion. Therefore Gillier said of the woman Zadig, “She has an emotional connection with the brand that transcends the universe mode: Zadig puts its value in personality, it feels good, strong and powerful with his little sweater Elvis cashmere! ”

 

Gallery

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Zadig & Voltaire This is Him

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Zadig & Voltaire THIS IS HIM! and THIS IS HER! Fragrance ...

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Zadig & Voltaire This Is Him! Fragrance Review

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Zadig & Voltaire This is Her! Review

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Zadig & Voltaire This is Her and This is Him Fragrance Reviews

Zadig & Voltaire This is Her and This is Him Fragrance Reviews

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Zadig & Voltaire This is Her and This is Him Fragrance Reviews

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Zadig & Voltaire THIS IS HIM! and THIS IS HER! Fragrance ...

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This Is Him! Eau de Toilette

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2013 Smart ForTwo By Zadig & Voltaire

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